CELSIUS x IHEARTRADIO @ LATINA FIESTA
Overview
At Fiesta Latina in Miami, CELSIUS partnered with iHeartRadio to deliver an energetic and share-driven brand experience — and we brought it to life. Our team concepted, designed, and produced a custom 3D Slider activation built to match the festival’s vibrant atmosphere and amplify the CELSIUS brand presence. With movement-focused capture, dynamic lighting, and high-impact stage design, we created an environment where every guest interaction became engaging, fast-paced, and shareable.
The Challenge
CELSIUS needed an activation that would increase brand visibility, integrate naturally into a high-traffic festival environment, and deliver share-worthy content that carried their energy beyond the event, not just during it. The space needed to attract guests, keep them flowing efficiently, and create output content that felt bold, premium, and brand-forward, while having a space for them to sample Celsius' new products/flavors.
Keopix Approach
We developed a turnkey solution — from creative design to physical production to event execution.
Our team handled:
🔹 Concept Development
We strategized a layout that aligned with CELSIUS’ brand identity — hyper-energetic, bold, and visually striking. The creative direction focused on motion, color, and depth to enhance the 3D slider effect.
🔹 Production & Build-Out
We constructed a fully branded activation environment, including:
🔹 3D slider setup for a video/activation with movement
🔹 double Custom CELSIUS + iHeartRadio branded background with space for Celsius LED logo
🔹 3D tropical plant wall with space for second Celsius LED for the slider video
🔹 Grass turf flooring to give a party/land feel
🔹 Branded drink sampling station
🔹 (6) custom wrapped Celsius branded cylinder coolers that mimic the drink size
🔹 we optimized guest-flow, layout, and spacing
We ensured the activation didn’t just function — it became a magnet on the festival floor.
Our team installed, calibrated, and ran the entire experience for the duration of the event.
We managed:
🔹 Capture flow + guest management
🔹 Live boomerang/GIF creation
🔹 Real-time output & social sharing
🔹 Brand consistency throughout every interaction
Execution
Once doors opened, the activation became a high-energy hub — guests lined up, shot 3D boomerangs/GIFs, and instantly shared the content across social platforms, tagging CELSIUS and iHeartRadio.
The staging and lighting created a cinematic look straight from camera, requiring no heavy post-processing — fast output, high volume, high engagement.
