January 2, 2026
1 min read
iHeartRadio Jingle Ball x Geico
GEICO Turns Up the Volume with a Car-aoke Photo Booth at iHeartRadio Jingle Ball Miami
When music, branding, and unforgettable fan experiences collide, magic happens—and that was exactly the case at iHeartRadio Jingle Ball in Miami last year. Partnering with GEICO, our team brought an interactive Car-aoke–style photo booth activation to life, giving concertgoers a chance to step into the spotlight and sing their hearts out before the show even began.
Guests stepped inside the booth, grabbed the mic, and performed their favorite Christmas songs while our system captured the moment through photos and video. The result? Authentic, laugh-out-loud reactions, group sing-alongs, and unforgettable content that perfectly matched the excitement of Jingle Ball.
With thousands of music fans moving through the venue, efficiency and impact were key. Our Car-aoke Booth was built to:
Move guests through quickly without sacrificing quality
Encourage group participation, making it fun for friends to jump in together
Deliver instantly shareable content, keeping the energy flowing on and off the event floor
The karaoke concept naturally broke the ice—no prompts needed. Once the music started, the crowd took over.
Miami brought the heat, and Jingle Ball brought the soundtrack. The Car-aoke Booth fit perfectly into the atmosphere: loud, colorful, and unapologetically fun. Between performances from chart-topping artists and the buzz of the crowd, the booth became a must-stop activation for fans looking to add their own performance to the night.
The content captured reflected that energy—big smiles, bold personalities, and moments guests couldn’t wait to share on social media.