Social
A sharing station turns “just took a photo” into “just posted to my story.” TikTok, Reels, IG, X, Facebook all have their own rules. We’ve built around every one.
Instead of logging guests into accounts on a kiosk, we text or email the photo. They land on a branded microsite from their own phone, already logged in.
Can we post to Instagram, X, or
Facebook from the Sharing Station?
Not directly from the kiosk anymore. Meta and X locked down third-party posting APIs years ago, so cross-posting from a shared device isn’t possible in 2026.
The workaround: a branded microsite. We text or email the photo. The guest taps the link,
lands on a sponsor-themed page, and shares from their own phone where they’re already logged in.
What is a Microsite?
A small branded landing page where guests view and share their photo, GIF, or video. Instead of sending a file, we send a link to a sponsor-branded page. The phone on the right is a live microsite from the OKC Thunder Game 7 multi-cam array activation.
Why should I use a Microsite?
Three reasons it’s still the right call in 2026:
Maximize
Exposure
Every share pulls viewers to a branded page with your sponsor, your CTA, your event. Not just a photo lost in a feed.
Skip API &
Login Friction
No kiosk passwords. No API restrictions. Guests share from their own phone, already logged into Meta, X, TikTok, and everything else.
It’s a Web Page:
Use It.
Because it’s HTML, we can add:
- CTAs & sponsor links
- Embedded video or audio
- Google Analytics & pixel tracking
- Custom backgrounds, popups, theming
- Page-view & share counts
What does your reach look like?
Punch in projected shares per channel. We do the math live,
using the same methodology as your post-event report.
Methodology Per share · reach · impressions
Source: DataReportal & Pew Research, 2025.
The numbers behind every share.
We track every share and every impression, then deliver a report proving your activation moved real numbers. Here’s how each calculation works.
Can you provide share statistics?
Yes. With the statistics upgrade, you’ll get a full post-event report within 72 hours.
Below is a snapshot from the OKC Thunder Game 7 multi-cam array activation:
- Text Messages 36848%
- Downloads 36248%
- Instagram 142%
- Facebook 111%
- X 51%
Source: live activation analytics, June 2025.
How are Facebook & X impressions calculated?
We capture the guest’s follower count at post time.
Per 2025 data, 25–30% of connections see an organic personal post.
A guest with ~200 friends on Facebook generates 60 reach.
X runs tighter at 25%, so that same guest produces 50 reach.
How are Instagram impressions calculated?
Instagram blocks third-party follower lookups, so we use the median count:
~275 for personal accounts in 2025. (Median, not mean. Mega-accounts skew averages.)
At a 25% view rate, that puts the reach for a single IG post at roughly 69.
How are email & text impressions calculated?
Email and text shares are estimated since we don’t see what happens after delivery.
In practice, guests usually re-share to social from their own phone right after the photo lands.
We use ~350 average connections per active social user (DataReportal 2025)
at a conservative 30% view rate, giving 105 reach per share.
How are overall impressions calculated?
Simple addition. 100 email + 100 Facebook + 100 X impressions = 300.
The calculator does this live across all four channels.
Let’s build a microsite that’s pure on-brand.
Tell us about your event, your sponsor, and the social goal. We’ll match the setup, the report, and the branding.
Take the Next Step